From left: Paul Groshko, Marcy Capron Vermillion, and Michael Malcolm. (Images from LinkedIn)

Former Starbucks executive and Chicago Regional Director Paul Groshko is now pioneering the use of CBD in swedish and deep tissue massages. The owner of Lincoln Park-based spa Spavia explained to the Chicago Tribune, “The products are targeted for pain relief, and they leave sore muscles feeling relaxed and soothed.”

A self-described “one women product development machine”, Chicago serial entrepreneur Marcy Capron Vermillion today turns her talents to CBD. Specifically, Capron Vermillion is the co-founder of Chicago-based Equilibria, which helps customers know their dose before they purchase anything from them. Coco Meers, who founded beauty scheduling app Pretty Quick in 2012 and sold it to Groupon in 2015, is also a co-founder of Equilibria

Weed renaissance man Michael Malcolm is a brand ambassador for cannabis companies and advises the industry on how to connect with consumers and stake-holders in communities most impacted by the previous drug laws for his agency WTF Media. He incorporates these and other experiences in his tourist adventure blog Weed Travel Food

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Brad Spirrison is a journalist, serial entrepreneur and media ecologist. He lives in Chicago with his son. Interests include music, meditation and Miles Davis.